Professional Experience

Peacock TV - Editorial Design & Product Marketing

Art Director May 2023-Current

  • Utilize strategic thinking and a high attention to detail to craft innovative, visually stunning designs to elevate content on platform

  • Collaborate with studios, marketers, product developers, operation specialists, show runners and executive leadership to support Editorial requirements on Peacock

  • Creatively support marquee titles and stunts such as Pay 1 and Day & Date film releases along with overseeing end-to-end imagery workflows for Peacock Originals

  • Confidently present creative documentation and provide editorial image guidance to internal and external partners

  • Lead A/B Testing on platform in collaboration with the Marketing Strategy team.

  • Serve as a mentor and coach to early career team members and foster a work environment that encourages growth, learning, and two-way communication

Senior Designer May 2022-May 2023

  • Managed associate designers and interns while continuing to design custom creative and optimized content for viewing on platform

  • Actively helped junior team members develop their KSAs within their roles

  • Created standardized guidelines on the delivery of assets for platform and distributed these guidelines to partners. Served as the expert for all imagery related questions

  • QA’d and updated 200+ unique titles monthly, including 6+ assets per film and even more for series

  • Helmed the creation of over 150 custom collections, hubs, and playlists yearly

Designer June 2020-May 2022

  • Utilized image retouching and masking skills to create fun, visual content to engage viewers while they browsed platform

  • Oversaw the entire end-to-end process of new content acquisitions on Peacock and its impact on imagery and all system touch-points

  • Assisted with the overhaul of platform-wide creative including QAing and updating over 100+ unique titles monthly

Universal Pictures Home Entertainment

Graphic Designer February 2017-May 2020

  • Collaborated with executive-level management in creating multi-platform mock-up revisions, advertising layouts, EST/EPO, and PVOD artwork for Trolls World Tour, NBC Universal’s pioneer at-home theatrical release.

  • Maintained alignment with brand identity and creative standards set by NBCUniversal as well as partners including Mattel and Illumination.

  • Increased output efficiency by 200% by creating design templates and writing photoshop actions to expediate the design process.

  • Served as a member of the Professional Development Committee for NBCU’s Women’s Network as well as WNN Graphic Design Committee Co-Chair to plan and facilitate internal events, including designing advertisements delivered throughout NBCU branches nationwide

Awards & Recognitions

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